Crest Sensitivity Treatment & Protection Toothpaste Purchasers File Class Action Lawsuit Against Proctor & Gamble Over Alleged Rapid Relief Claims.
A class action lawsuit has reportedly been filed against The Proctor & Gamble Company (collectively “The Proctor & Gamble Company” or “Proctor & Gamble” or Defendants”) in the United States District Court for the District of New Jersey (styled Edward Rossi v. The Proctor & Gamble Company) alleging, among other things, that Proctor & Gamble falsely labeling Crest Sensitivity Treatment & Protection toothpaste with claims that it is “New!” and that it provides rapid relief from tooth sensitivity (e.g., “Relief Within Minutes”) and allegedly tricked purchasers into paying a 75% price premium over comparable products that allegedly do not claim to provide rapid relief, but allegedly require weeks of use to reduce tooth sensitivity, according to the Proctor & Gamble Crest Sensitivity Treatment & Protection Toothpaste class action lawsuit complaint.
The plaintiff in The Proctor & Gamble Crest Sensitivity Treatment & Protection Toothpaste class action lawsuit reportedly seeks to represent a class defined as all persons in the United States who purchased Crest Sensitivity toothpaste, excluding those who purchased Crest Sensitivity for resale (hereafter, the “Class”). The Plaintiff also seeks to represent a subclass of all Class members who purchased Crest Sensitivity in the State of New Jersey (hereafter, the “New Jersey Subclass”).
The Proctor & Gamble Crest Sensitivity Treatment & Protection Toothpaste class action lawsuit complaint reportedly asserts claims for alleged violation of the Magnuson-Moss Warranty Act, 15 U.S.C. § 2301, breach of express warranty, breach of implied warranty of merchantability, unjust enrichment, and violation of the New Jersey Consumer Fraud Act, N.J.S.A. § 58:8-1, et seq.
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