Numerous California Song-Beverly Credit Card Class Action Lawsuits Filed In The Wake Of The California Supreme Court Ruling That Zip Codes Are Personal Identification Information.
In the midst of the California Supreme Court ruling in Pineda v. Williams-Sonoma holding that a zip code is considered “personal identification information” under the California Song-Beverly Credit Card Act of 1971 that makes it unlawful for retailers to request and record a customer’s “personal identification information” during a credit card transaction and imposes a civil penalty of up to $250 for the first violation and up to $1,000 for each subsequent violation, scores of new class action lawsuits have reportedly been filed against retailers in California who allegedly have requested and recorded zip codes from customers during a credit card purchase transaction, according to class action lawsuit news reports.
It has been reported that more than a dozen class action suits have been filed since the landmark Song-Beverly Credit Card Act decision with lawsuits against Old Navy LLC, Target Corp., Macy’s, Cost Plus, Inc., among others.
If You Have Thoughts On The Song-Beverly Credit Card Zip Code Class Action Lawsuits, Share Your Class Action Comments Below.
I stopped shopping at Burlington Coat Factory in Lancaster, PA because of being asked for my zip code every time I was at the checkout. It was very annoying!
Funny enough I live 10 mins from that exact same Burlington and whenever they’d ask, I’d simply say no thanks. Problem solved.
this is one of the dumbest lawsuits I have ever heard, right up there with going after McDonalds for being overweight. They take this information so that they have an idea of where shoppers are coming from so that they know where stores would be successful. Noone is really keeping as much track of your life as everyone thinks in this ‘social media’ generation. People should try getting over themselves…
Red Box and Blockbuster DVD rental machines also ask for zip code.